Camellure is the camel milk beauty and personal care brand introduced by the world’s biggest and most sophisticated camel milk producer Emirates Industry for Camel Milk & Products (EICMP), based in Dubai.

All beauty and personal care products of Camellure by Camelicious Beauty are based on the natural goodness of camel milk, capturing the extraordinary and healthy properties of this truly Emirati product.

In recent years, camel milk has gained growing awareness internationally. With its popular camel milk dairy brand Camelicious, EICMP has developed into an important driver of the camel milk industry in the UAE and the region, pioneering in camel dairy farming and camel milk production and processing as well as product development.

Over 25 years ago, the idea of a camel-milking facility was born at the Central Veterinary Research Laboratory (CVRL) in Dubai. Research commenced with the specific aim to obtain scientific proof of the outstanding health benefits of camel milk. The ultimate goal was to introduce camel milk to the markets and by doing so, to make it accessible to a large number of consumers.

After the completion of the research in 2003, Emirates Industry for Camel Milk & Products (EICMP) was established. By 2006, the milk production facility was completed and the first camel milk products under the brand name Camelicious hit the UAE shelves in August of the same year.

With technology up to latest standards and 4,200+ camels, EICMP runs the most advanced and first fully integrated camel milk production facility in the world. The EICMP processing facility, housed within the camel farm, is the world's first sophisticated camel milking plant, incorporating state-of-the-art technology and camel research.

The milk production at the EICMP facilities is closely monitored matching highest international standards. The operation obtained ISO 22000 certification for both, the farm facilities and the dairy processing, and follows HACCP procedures. The whole operation fulfills the strict EU requirements for export into the European Union.

Pioneering in developing a strong camel milk industry, EICMP, in coordination with the Ministry of Environment and Water, Dubai Municipality and CVRL, was listed the first camel milk production facility world-wide to receive EU Commission approval to export its products to the EU zone in 2013. Also the export permit to Malaysia was granted the same year. In addition, EICMP was awarded with the Malaysian Halal certification in August 2014.

To date, the local and international demand for camel milk products is higher than the supply. EICMP is determined to grow production and to build a strong and sustainable camel milk industry in the UAE as a leading country worldwide.

In spring 2015, EICMP entered the UAE markets with a new beauty and personal care brand Camellure, by Camelicious Beauty.

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